Author archives: Don Green

Don’s 14+ years of experience in sales and distribution management contributes to Einsights sales and marketing initiatives. He holds an MBA from the University of Chicago, an MS in Engineering from Stanford University, and an AB in Applied Mathematics from UC Berkeley. Don is currently the Senior Vice President of Analytics at Dimension Data, a $6B global IT provider, where he is responsible for public cloud customer acquisition, retention and usage.

Data Analysis for Digital Agencies – It’s Not Just for Geeks Anymore

With data democratization, marketing agencies can focus on improving results, not reporting on them. In his book Dealing with Darwin, Geoffrey Moore discusses the concept of core versus context: In the agency world, the main core activity is improving client account performance. The main context activity is reporting on it. Successful agencies focus on improving…

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