Data Analysis for Digital Agencies – It’s Not Just for Geeks Anymore

With data democratization, marketing agencies can focus on improving results, not reporting on them. In his book Dealing with Darwin, Geoffrey Moore discusses the concept of core versus context: In the agency world, the main core activity is improving client account performance. The main context activity is reporting on it. Successful agencies focus on improving…

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What are Key Performance Indicators (KPIs) and Why You Should Use Them

You’ve heard about KPIs, or Key Performance Indicators, and you may even think that you already track them. After all, you have some business metrics you pay attention to, right? Maybe, maybe not. Let’s take a look at what KPIs actually are, why you should probably have them and some examples of KPIs for various…

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